While most companies tend to steer away from sponsoring live events as a
way to attract a particular market segment, recent studies show that
this is the perfect way to tap into the highly coveted millennial
You hear everyone talking about companies branding these days--from
individuals trying to brand themselves to celebrities trying to take
brands global to companies big and small. But whoever is trying to brand
whatever, the key today to standing out is creative branding.
The Millennial generation (people born from 1982 to 1993 and also known
as the Gen Y) is fast becoming the most important demographic in the US. However, as most business owners will tell you, reaching this
demographic group can be a big challenge since they do not respond to
traditional marketing techniques.