The Airbnb of retail promises to make the task of finding pop-up shop space dead simple.
Starting Tuesday, San Francisco-based startup Storefront will allow small businesses to instantly reserve short-term retail space through a new feature called "Instant Book." The service lets businesses pay for shop space upfront and bypass the vetting process. Once the booking has been made, the party renting out the space sends a verification within 72 hours.
Storefront hit the San Francisco scene in March 2013 before expanding to New York last June. Landlords with a vacant storefront or businesses willing to rent a portion of their store can dictate prices, which can vary from a few hundred dollars per week to thousands of dollars per day. They can list their spaces on Storefront's website for free and the company offers short-term general insurance.
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