Public Relations is defined as the practice of managing the spread of
information about an individual or organization to the public. But when
you are a small business owner, PR is more than just sending press
releases to the media. PR encompasses your every move.
Entering into a new business is scary and risky. And sometimes one
mistake can derail all of your carefully made plans. But being prepared
for the most common mistakes new business owners make can help you ready
yourself as you launch your startup.
Ah, summertime. It is hard not to let the mind wander when the season is
in full swing—especially if you are forgoing a vacation. But summer can be a highly-productive and creative time when you take
advantage of the slower pace to jump start your
brainstorming. Maybe you want to change careers, start a new venture or look for ways to improve your business.