Is your business ready for the great holiday shopping rush?
With the holiday season just around the corner, do you think your business is ready to accommodate the expected increase in the demand for your products and services? Well, it should be, especially since the holiday season is expected to contribute a huge chunk to your annual sales. To make sure your business is ready for the holiday shopping rush, here are some tips that you may want to consider.
Top 6 Tips in Preparing Your Business for the Holidays
Stock up on the most popular items. Determine which items will be in great demand and make sure you have ample supply of these items. If you are not sure what your customers want, take a peek at the direct mail catalogs offered by the large retailers in your industry. You might just find your answer inside those pages.
Offer new items. Give your shoppers a reason to take out their wallets and buy something from you. Offer them something that will excite them and you will surely make that sale.
Offer discounts. Entice more customers and generate more sales by offering special discounts during the holiday season. Show them that you appreciate their loyalty by offering unbeatable deals.
Help shoppers get into the holiday spirit. You may not believe it but creating an amazing window display, rearranging your shelves, playing holiday music and adding some little touches here and there can dramatically boost your sales. For online businesses, you need to make sure that your website is working correctly and that your content marketing strategy is headed toward the right path to get the most out of this season. You also need to make sure that your holiday sales and new business hours are listed on your business website.
Prepare your staff. Considering the expected surge in traffic to your business, you may need to hire some extra staff to help you get through the season. Make sure you thoroughly train new hires so that they will be ready to help your customers during the holiday shopping rush. Let your staff, both old and new, understand the importance of the holiday season to your business and prepare them for the possibility that they may be required to come in a little earlier and/or stay late during this period. Keep in mind that you need to treat your customers and patrons in the best way possible to prevent them from shopping elsewhere.
Use the power of social media to attract new customers. Expand your reach and create brand awareness by using some of the most popular social media platforms such as Facebook, Twitter and Google+.