Start marketing online to grow your business.
Marketing your company or small business online and building an online presence is not as difficult as you may think. You do not even need a huge marketing budget or be a tech genius to start bringing customers via the internet. How do you do it? Here are some of the fastest and most effective ways that you need to consider when marketing your company online.
Build an online presence. Purchase a domain name that fits your business and start a blog or website to reach your target audience. Don't forget to use the right keywords so customers can easily find your site. Include the name of your city in your keywords if you are targeting local audience.
Offer a free report. Let's face it. More than 90% of the people who visit your site would not reach out to you so you need to do something to get their contact details. Give them something that they need in exchange for their email address so you can communicate and build a relationship with them. Offer a free report that answers some of their biggest questions about your products, business or industry. They would gladly take you up on your offer.
Run a Google Adwords campaign. A lot of business owners claim that running an Adwords campaign helps. Some even made a sale within a few hours of setting up their first campaign. Start small to test the waters. Remember, you can always adjust your budget depending on the result of your campaigns.
Participate in social media sites. Use social media to create more awareness for your business and to let your target audience know the face behind the business. According to Social Media Today, 83% of B2B marketers invest in social media to increase brand exposure, 69% do it to increase their web traffic and 65% participate to gain valuable market insights. In addition, social media is considered as one of the most effective ways to attract new customers and drive repeat business. According to the State of Inbound Marketing 2012 published by Hubspot.com, 77% of B2C companies and 43% of B2B companies acquired customers from Facebook.
Let others write about you. Pitch an interesting story involving your company to other blogs and websites. If you can come up with a good idea that resonates well with their audience, you can be sure that they will gladly run with it. This means additional exposure and opportunities for your business so you might as well consider it.