Grow your business by learning how to keep your loyal customers.
Did you know that most small businesses lose their customers within three years? In addition, census data indicate that only 69% of new businesses survive during the first two years while roughly 50% of all new small businesses survive for at least five years. Do these figures frighten you? Well, they shouldn't. You can surely do something to beat the odds.
So, how do you keep your customers from leaving? Here are some tips that you may find useful.
Attract their attention. To build a solid customer base, you need to create a strong relationship with your customers and make them listen to what you want to say. Stand for something, build your brand and deliver a message that they can personally relate to. You can also utilize positive social proof to attract their attention.
Let them enjoy the selling process. You can increase your customer base by using the right words in the selling process. Studies show that using the words "new", "free" and "instantly" work like magic. In addition, you can effectively sell to conservative buyers by using reassuring words, bundling products, reframing the product's value and highlighting its life expectancy.
Be consistent. Keep in mind that consistency is the key to keeping your loyal customers. Have a process and follow it to the letter.
Be visible. Studies show that small businesses lose about 10% of their influence for every month that they fail to communicate with their customers. Don't let your customers forget you. Communicate with them on a regular basis but don't annoy them by sending another sales pitch. Give them something of value and you will surely appreciate the results of all your efforts.
Provide great customer service. You can engage your customers better by providing excellent customer service and by spending a little more time with them. Don't ignore your customers or make them feel rushed or you will lose them over to the competition. You should also choose the channel (email, online chat, etc.) that works best for your business.
Listen to what they want to say. People are talking about your brand online so you need to know what they are saying about you and respond or take action whenever necessary.
Give something back. Go above and beyond for your customer and they will surely come back for more. Providing personalized service and extending small gestures, especially those that come with an element of surprise, can create customer loyalty and improve your bottomline. You should also consider creating a customer loyalty program to encourage more repeat business.
Remember, you can beat the odds and get your business going by creating a loyal customer base so follow these tips and you will be surely thrilled with the results.