Starting a company is one of the hardest things you can ever do – and often the outcome isn't a billion-dollar exit or even a company deemed successful. The high failure rate that occurs in the startup world can be attributed to many different factors, but often, it comes down to these four recurring problems.
1. You are still building the wrong product. The biggest mistake you can ever make as an entrepreneur is to build something people don't need. Once you create a perception about what you think people will need, you are already shooting yourself in the foot. One of the best ways to build something people could actually pay for or use is to involve the end users or prospective customers in the process – from the get go.
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