One of the best decisions small business owners can make is joining their local chamber of commerce.
One of the best decisions small business owners can make is joining their local chamber of commerce. Becoming a member has many benefits, including these top ten:
- Building Connections
One of the most important benefits of becoming a member of your local chamber of commerce is networking opportunities. Making new business contacts and building connections helps your business grow. Most local chambers host networking events regularly, giving you plenty of opportunities to introduce your business to other members.
- Increased Credibility
Being a member of your local chamber makes your business seem more credible to consumers. Customers believe that membership indicates a stable, reputable business that uses good practices.
- Increased Visibility
Many chambers produce window signs or other items to help members proudly show off their membership. The logo can also be used in marketing materials, further boosting your business's credibility.
- Exposure and Publicity
Your business will gain publicity and increased exposure through the chamber's website, directories and mailings. Many send out monthly newsletters, have business card displays in their offices and maintain online listings of members.
- Community Engagement
Becoming active in your local chamber of commerce gives you many opportunities to engage with community members in socially proactive ways. To get involved, join a program or special committee dedicated to government advocacy, economic development, veterans' affairs or women in business.
- Referral Services
Consumers often consult with their local chamber before choosing a service or goods provider. Chambers only refer members when they receive these calls and online searches. Not becoming a member means missing out on these potential leads.
- Professional Resources
Successful leaders and entrepreneurs never stop learning, and your local chamber of commerce can be a great resource for continuing education. Many chambers host lectures, work with other organizations and have experts on hand to help you reach your business goals.
- Value Added Benefits
Joining your local chamber can give you access to member discounts, energy cost savings, group and individual health insurance, discounted business supplies and more.
- Event and Project Sponsorship
Members often have the opportunity to sponsor community events and programs, offering yet another opportunity for increased exposure.
- Supporting Small Businesses and Your Community
The support you give to your local chamber of commerce can translate into better health and safety, increased payrolls, beneficial legislation and an increase in local dollars that stay within your own community.