Are you making the most of your small business marketing resources? Consider these tips
Are you starting a small business and trying to draft a marketing plan that will elevate your brand while keeping your costs under control? When it comes to marketing and promotion, small business owners need to pay strong attention to ROI, or the return they make on every dollar they invest. Here are a few tested and proven small business ideas for market expansion.
Small Business Marketing: Controlling Costs and Maximizing Value
- Invest in a website. This is an extremely low cost move that can mean the difference between success and failure in a digital world. Your website doesn’t need to offer a wide range of bells and whistles right away; you don’t need to offer point of sale capability or volumes of content until you’re ready. But you do need to provide potential customers with basic information about who you are, what you do, where you’re located, and how to reach you.
- Consider social media. Counter to much of the hype circulating in the marketing world, a Facebook page and Twitter feed won’t launch your business into the stratosphere. But they can’t hurt either. And they cost nothing.
- Enlist the help of a digital marketing firm. A digital marketing firm can help you manage your website and social media accounts, and it can also help you identify and monitor your customer base and analyze fluctuations in your website traffic. It can help you determine who visits your site, how long they stay, what they do and don’t buy, and how you can better appeal to your audience of potential clients. Digital marketers can also help you raise your search engine rankings and optimize your site with professional writing and design.
Each of these marketing moves can help you expand the reach of your brand without breaking your budget. If you own or manage a small business, what low-cost marketing strategies have you tried? Share your results with our readers in the comment section below.