Early on, Phaedra Ellis-Lamkins noticed how environmental issues
affected poor regions and communities of color. A sustainability advocate,
today Ellis-Lamkins is the CEO of the anti-poverty organization Green
For All.
Most every business consultant will tell you a social media presence is a
must for businesses—small and large. But with the mass array of social
media pages out there, it is getting harder and harder to make your
Facebook, Twitter, Instagram stand out. But it is possible, says social
media marketing expert and founder of InStyle Diva, Inc. Teana McDonald.
Public Relations is defined as the practice of managing the spread of
information about an individual or organization to the public. But when
you are a small business owner, PR is more than just sending press
releases to the media. PR encompasses your every move.
Entering into a new business is scary and risky. And sometimes one
mistake can derail all of your carefully made plans. But being prepared
for the most common mistakes new business owners make can help you ready
yourself as you launch your startup.
These days, there is a lot of talk about brand building. And while it
is great to develop a brand, what happens after it has been
established? You just can’t let your brand stay stagnant.
