Black online magazines have many ways of showcasing current fashion trends. They can focus on anything from glitzy fashion shows overseas or they can highlight what many readers would consider more realistic fashion trends that can be easily recreated at home.
As the fashion world is opening up and becoming more diverse, more African fashion designers and African fashion trends are being noticed. Events such as Africa Fashion Week, which takes place annually in New York City, is an example of an event that black online magazines will cover in order to take not of developing fashion trends. Black online magazines can cover these types of events to not only highlight some of the bigger names the fashion industry but also feature undiscovered designers or fashion trends that may be on the rise.
One way that black online magazines feature the latest fashion trends is by observing what celebrities are currently sporting. Celebrities have long been considered taste-makers within the world of fashion trends and it’s no different in black online magazines. Actors, musicians and athletes are commonly photographed and their particular styles are analyzed and broken down. Some celebrities are so influential in their communities that their personality becomes associated with an entire fashion trend and this can be largely shaped by how black online magazines portray that celebrity. For example, if a celebrity is viewed as a sort of “bad-boy,” his entire style can be shaped as a “bad-boy” sort of style and the brands he wears will be known as that.
A complementary technique that black online magazines can use to feature current fashion trends is to provide instructional articles on how to replicate trends that may seem inaccessible. Looks from fashion shows are often glamorous and extravagant but by breaking these types of fashion trends, black online magazines can show how simple it may be to recreate that look. This makes the more in-depth looks and reviews of foreign or more expensive fashion more pertinent to the reader rather than having these fashion trends seem like something that is unattainable. Along the same lines, many black online magazines will run reviews for products that are pertinent to current fashion trends. This too can make more complex looks accessible and can help advise readers on the best products to use in order to recreate a desired look. Readers can often contribute their own experiences with these products in a comments section.
Black online magazines can also use interviews, polls and surveys amongst its readers to see what kind of fashion trends they are currently interested in. By collecting and sharing this data, readers are able to see what kind of fashion trends that people like them (rather than rich celebrities) are actually following. Interviews with people that aren’t even directly involved in the fashion world but that seem like taste-makers or trend setters are used and can be particularly interesting because it’s sharing the opinions of fashion trends by just another reader.