Small businesses should never take Pinterest for granted. This virtual scrapbooking via social networking site can help you generate more incoming traffic to your website as compared to YouTube, Google+ and LinkedIn combined. And that's just for starters.
By using Pinterest, you can also expand your social reach, maximize product exposure, get new customers and build brand loyalty all at the same time. Any business will surely appreciate all these benefits.
Who Uses Pinterest?
Based on the data provided by comScore, Pinterest attracts a predominantly female audience (80% female, 20% male) belonging to the 25 to 34 and 35 to 44 age groups who have some college education and a household income of $25,000 to $74,999. So, if your main target market belongs to this group, creating a commanding presence on Pinterest is definitely a must.
Measuring Your Pinfluence – Tools of the Trade
So, how can you measure your influence (or "Pinfluence", as many lovingly call it) and traffic spread in Pinterest? Here are some tools that you may find useful:
With PinReach, you can measure your "pinfluence" and compare your most popular boards and pins. It likewise highlights the trends along with the most popular pins and the members who have the highest reach. As such, you can use this tool to get some great ideas on how to generate impressive results by simply improving your pins.
This tool works a lot like PinReach. It helps users find the most popular pins, boards and pinners so you can discover the trends that are doing well right now on Pinterest.
Pinpuff measures your pinfluence based on four factors – popularity, influence, reach and activity. As such, most people call it the Klout for Pinterest. In addition, Pinpuff determines the monetary value of your pins and the traffic it generates, and makes useful suggestions on how you can further improve your pinfluence.
Why should you care? Well, if you want to attract the attention of the big brands on Pinterest, you should do everything you can to raise your pinfluence. That's the best way to do it.
If you want to get the most out of Pinterest by finding and evaluating the best content and following meaningful conversations on Pinterest, then you should definitely consider using PinAnalytics. With this social media tool at your disposal, finding new opportunities, expanding your reach and tracking your conversions will be a lot easier.
By using these tools, you will get the most returns from your Pinterest experience. But why take our word for it? Try it to see how it works.