QR code marketing works wonders – if you know how to use it
While QR code marketing is currently making waves in the US, a lot of marketers and business owners still don't get it right. As a result, many of them fail to get the results they expected to see. So, how can you get the best results from using QR codes in your marketing campaign [3]? Well, one of the best ways to achieve this goal is by identifying and avoiding the worst QR code marketing mistakes most business owners and marketers commit.
Top QR Code Marketing Mistakes You Need to Avoid
The QR code is physically difficult to scan. QR codes [4] that contain too much data and are considerably too small for the intended scan distance won't be effective. Codes that do not have enough breathing space and those that are distorted or are of low quality will likewise affect the results of your campaign.
Not testing the code. Save your prospective consumers and buyers from disappointment by testing your QR codes before releasing them to the public. Make sure your codes work with most, if not all, smartphones and scanning apps. Otherwise, you can be sure that your marketing campaign is doomed to fail.
Not offering enough value. Before designing your QR code, you should seriously consider what you intend to offer as a reward to the users. Include an enticing call to action with your code and you'll definitely see some very good results. As such, consider offering free downloads, exclusive or time-sensitive access to valuable information, videos and photos, instant-win contests, discounts, special offers and gifts.
Using long URLs. For best results, always use short URLs. Including plain text in your URL can only create unnecessary problems that may negatively affect the result of your campaign.
Leading visitors to non-mobile pages. Don't ever forget that QR codes are meant to deliver users to a mobile-friendly page. Lead your visitors to a standard website and you'll definitely fail.
Putting codes in the wrong spots. Putting codes in areas where there are no data signals will defeat your purpose. How can interested users get to your mobile website if there is no available Internet connection in the area? In the same manner, putting your QR codes in areas that are difficult to scan (such as the back of a moving vehicle or in billboards) will also contribute to your failure, so avoid them at all costs.
Using QR codes and implementing them properly can definitely do a lot of good for your business so make sure you get it right.