For businesses, LinkedIn is an excellent networking tool that can be used to maximize sales opportunities and to reach out to new, prospective and existing clients. LinkedIn has a number of features available to connect people based on interests, skills and connections so you can appropriately target your client base and save money on ineffective advertising campaigns.
LinkedIn is a perfect way to share all types of information, from PowerPoint slides in SlideShare to information about how people use your business and which products or services are most relevant. LinkedIn also allows for data to be collected about your clients' interests as well as feedback from clients regarding recommendations and referrals. You can even dig deeper and start up to ten groups on LinkedIn, bringing people with common interests together for discussion.
By using the LinkedIn Today news service, businesses can also spread the word about upcoming projects or developments and share them with their clients. This is a great way to keep people interested in your business and to help others stay current on changes in your business. LinkedIn Today can also be used as an advertising tool to share information about your business to potential clients and helping them stay interested in your company.
Another way that LinkedIn is an important business tool is through its communication. LinkedIn offers users a way to contact their connections via email, making it easy to reach out to those who found your company on LinkedIn. This is a great way to target consumers based on their interests and needs, making your marketing projects more effective. By basing your advertising campaign on the information supplied by connections in their profiles, you are more likely to see a greater return on your investment and build a strong customer base for years to come.
Read more at Inc.com [3]