Understand the Green Revolution to prevent a barrier to entry similar to the digital divide.
Follow legislation for the new business models that require sustainability, energy efficiency and regulatory compliance.
Maintain your advantage and be an early adopter of emerging technology before it becomes the law.
Utilize an external and internal Green strategy not only to promote our social responsibility to clients, but also to lower your operating costs.
Promote your environmental consciousness as a differentiator from competitors.
Evolve your business practices and operations to complement and sustain the built environment.
— Making Bold Moves by William S. Parrish Jr.