Unlike its rivals, which sell printers at a loss and make huge profits on the ink, the photo giant has been marketing its ESP printer line with an appealingly contrarian pitch: a fairly priced printer that takes cheap ink.
This year, a record wave of recession-struck families are expected to drive, rather than fly, on their summer vacation. But they won’t be in the wagons of yore or even the minivans and SUVs of the gas-guzzling era.
Few borrowers read every line of the avalanche of paperwork that comes with a mortgage, and even the most well-intentioned consumer might have difficulty understanding all costs associated with their loan — and how it compares with what other lenders are offering.
For millions of Americans, watching and waiting is the new day-trading-and the trillion-dollar question is when they’ll feel fully comfortable investing in stocks again. In the U.S. alone, investors still have nearly $900 billion parked on the sidelines, according to Thomson Reuters.