Sr. Manager, Corporate Social Responsibility
New York, N.Y.
Nneka Norville’s approach to corporate social responsibility is simple: treat it as a collaborative effort by bringing all sectors together to pool resources and assets in order to maximize consumer reach. Norville, the senior manager for corporate social responsibility at BET Networks, appreciates the impact of her department’s work using pro-social marketing as a business driver to reach a broader audience on college campuses, at community events and through key strategic partnerships. Through a partnership with Intel, for example, “We are working towards increasing diversity in STEM and empowering young women and girls to acquire twenty-first-century skills,” she says. Other campaigns Norville overseas include breast cancer awareness, education and youth development. In 2008, Norville received an Emmy Award for her work on the Rap it Up campaign in partnership with The Kaiser Family Foundation.
Self-described as “focused, passionate, analytical and tenacious,” Norville plans to remain in corporate responsibility while embracing opportunities to evolve within cause marketing and adapting to social media’s influence on the way corporations communicate with consumers. “For us, social media has changed the way we build awareness campaigns and spread messaging. We can create a hashtag and communicate with customers and stakeholders about causes of interest to them, and about how we can work together towards positive social outcomes,” she explains.
Norville holds a bachelor’s degree in communications from Boston University College of Communication, a master’s in public administration from Baruch College and a law degree from Brooklyn Law School. With adequate time and money, she would take her family on safari and expose youth from diverse backgrounds to careers in cause marketing and philanthropy, areas she considers replete with opportunities for everyone. “Life shrinks or expands in proportion to one’s courage,” she likes to say, quoting novelist and diarist Anaïs Nin.