For 20 years, Don Coleman has designed a GlobalHue business model that positions its clients on the cutting edge of multicultural marketing communications. Housed under the GlobalHue umbrella are the No. 1 Hispanic, the No. 1 African-American and the No. 4 Asian agency in the nation. Today, GlobalHue announces the creation of four new agencies to further brand its expertise: GlobalHue Latino, GlobalHue African-American, GlobalHue Asian Pacific Islander and GlobalHue Next. GlobalHue will be the holding company for all of these entities and will coordinate resources and maintain best practices across all companies. Strategically, this will reposition each company to stay ahead of the curve and continue to effectively reach the nation’s fastest growing markets — now and in the future. Also, it helps the companies better direct how their current and future clients connect with multicultural audiences.

Each company will offer services that are tailored specifically for each consumer market it targets. GlobalHue Latino, GlobalHue African-American and GlobalHue Asian Pacific Islander will be three separate agencies that concentrate on the specific market trends, consumer insights, attitudes and behaviors. GlobalHue also created GlobalHue Next, which will focus on targeting what GlobalHue has defined as the new general market led by multicultural influences. The new transition will be seamless to GlobalHue clients, who will continue to experience the one-stop-shop services and efficiencies they have always received.

“The restructuring of GlobalHue into separate companies will further strengthen our position in the industry as the premier strategic solution for our clients' understanding of multicultural markets,“ said Coleman, GlobalHue Chairman and CEO. “As a company, GlobalHue has never been afraid to think out-of-the-box, which is imperative if we plan to stay on the cutting edge and continue our commitment to reach the Latino, African-American, Asian and Youth audiences.”

According to the Selig Center for Economic Growth, African-American, Hispanic and Asian populations in the United States will increase significantly over the next decades increasing their buying power from $2 trillion today to approximately $3 trillion by 2011. Additionally, according to a 2006 Harris YouthPulse study, the youth market, which represents 13- to 30-year-olds, earns $211 billion a year.

“When you add the buying power of these key markets with the increasing influence they have on the general population, every company’s general market and multicultural budgets should be reevaluated,” said Coleman.

In 1988, Coleman created Don Coleman and Associates to help corporations reach the African-American market. In 2000, Coleman acquired Montemayor y Asociados and in 2001, Innovasia. In 2002, Coleman combined all three agencies into GlobalHue to address the growth of the African-American, Hispanic and Asian audiences. GlobalHue currently has more than 300 talented and ethnically diverse employees, primarily located in its New York, Detroit and Los Angeles offices, who strategically direct the multicultural efforts of a vast array of national clients and many others over the years.