Buying Black, also known as an individual or concerted effort to support and buy
exclusively from Black-owned businesses, is never out of season. But
this holiday season, Black consumers (and their collective $1.2 trillion
in spending power) across the country took it up a few notches. One such movement is LetsBuyBlack365, which was launched at a press conference in Brooklyn, New York last Tuesday.
In October, media mogul Oprah Winfrey announced a bold partnership with
Weight Watchers International. For a cool $43.2 million and 10 percent
stake in the company, she signed on to join its now 10-member board. This week, it was reported that Winfrey's new weight loss advertising campaign sparked a 30 percent increase in revenue.
As a senior executive at one of the world's largest and most influential
data and statistical information providers, Don Lowery is used to be on
the hot seat when it comes to predicting marketing trends and advising
entrepreneurs on how to promote their businesses.