In October, media mogul Oprah Winfrey announced a bold partnership with
Weight Watchers International. For a cool $43.2 million and 10 percent
stake in the company, she signed on to join its now 10-member board. This week, it was reported that Winfrey's new weight loss advertising campaign sparked a 30 percent increase in revenue.
As a senior executive at one of the world's largest and most influential
data and statistical information providers, Don Lowery is used to be on
the hot seat when it comes to predicting marketing trends and advising
entrepreneurs on how to promote their businesses.
The 2016 HOPE Global Forum Annual Meeting in ATL will deliver an impressive
roster of influencers in their respective fields from Van Jones (Dream
Works) to Ben Jealous (Kapor Center). Count James Felton Keith, Chief Operating Officer at Accrue, as one of these powerful players. His game? Financial technology. Here, Keith speaks with TNJ.com about what drives disruptors.