McDonald's restaurant chain says its new "Happy" mascot will bring "fun and excitement" to its children's meals, but social media contend the toothy, red box-shaped character will have the opposite effect.
Twitter responses to McDonald's mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy.
"It's the meal that eats you," said one comment. Another said, "I didn't want to sleep tonight anyways, it's cool."
The character will be introduced nationwide on Friday. Oak Brook, Illinois-based McDonald's said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.
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