Procuring customers with money, also known as rainmaking, is a daunting task for many small business owners. However according to Greg Rye of Wayzata, it doesn’t have to be. The secret to rainmaking is sharing your time, talent and treasure with the people you meet.
Some business owners advocate cold calling, but Rye’s model suggests you get out of the office to meet people face-to-face thus building mutually beneficial authentic relationships. People do business with people they like and trust.
Read more at Open Forum.