It was reported today that civil rights leaders Andrew Young and Martin Luther King III will launch the nation’s first-ever over-the-air television network designed specifically for African-American audiences in the fall of 2011. Bounce TV, based in Atlanta, will offer theatrical motion pictures, documentaries, live sporting events, original programming and more.
The network - slated to air 24 hours a day, seven days a week - has acquired the television rights to nearly 400 African-American motion pictures through four separate licensing agreements with NBC Universal, Sony Pictures, Codeblack Entertainment and Image Entertainment. So far, programming for the network includes titles such as Jamie Foxx in Ray, Denzel Washington in The Hurricane, Spike Lee’s Do the Right Thing and John Singleton’s Boyz ‘n the Hood.
Also onboard are television executives Rob Hardy and Will Packer and former Turner Broadcasting executives Ryan Glover and Jonathan Katz.
Officials say more programming acquisition announcements are expected in the coming weeks.
Read more at Broadcasting Cable.