One recent ripple in the “social media” stream is online coupon promotion websites, the most popular of which are Groupon.com and LivingSocial.com. There are subtle differences between the website
Entrepreneurship
An entrepreneur wrote to me about an online business he started last year. “We’ve had an amazing run so far, with more than 10,000 unique hits every day on our Web site and a 30 percent gross prof
Buying an existing business can be tricky, as seen in the case of a laid-off employee who decided to go into business for himself and contacted several business brokers to find an existing small busin
Every once in a while, a press release comes through that puts its finger directly on a pressing problem facing America’s growing, privately owned businesses. Here’s one: “A few years ago, blogs
I’m in discussions with a company that wants me to be a sales representative for them. Basically, I would get commissions ‘to infinity’ from any new customers I generate for the business within
For the past two decades, my husband and I have run a bookstore in our town. Between Borders and Barnes & Noble both opening outlets in our area within the past five years, we’ve seen our custom
Scenario: “I started a social media Web site for people who share an interest in certain niche collectibles. I want people to contribute articles and other content to my site, but I’ve spent all o
A businessowner who decided to share ownership with his employees writes: “For the past several years, I have operated a very successful service business. We are a limited liability company and whil
Three words explain why many former corporate executives prefer to buy a franchise rather than starting a business from scratch: safety, security and support. But behind every successful franchise, th
When starting a professional practice, or indeed any service-oriented business, here are your seven most important marketing tools (in no particular order of importance — they are all “must-dos”
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