Ford is the second-largest U.S.-based automaker and the fifth largest in the world. To promote its 2013 Ford Escape, the company has created a humorous
campaign called “Brand New,” which features TV ads, print, radio and
digital executions and targets multicultural consumers.
In an ideal world, we could all rely on public transportation for most
of our needs. Until then, compare the higher purchase price, the
additional gas prices and the higher maintenance costs of owning a
Now in its 16th year, the annual Urban Wheel Awards (UWA) is set to
once again recognize diversity efforts in the automotive industry.
Hosted by the Emerging Diversity Education Fund and Decisive Media, UWA
recently announced the winners of the 2012 Urban Wheel Company of the
Year Awards who will be honored on January 8, 2012, at the Sound Board
Theater, Motor City Casino Hotel in Detroit, Michigan.