Ford is the second-largest U.S.-based automaker and the fifth largest in the world. To promote its 2013 Ford Escape, the company has created a humorous
campaign called “Brand New,” which features TV ads, print, radio and
digital executions and targets multicultural consumers.
In an ideal world, we could all rely on public transportation for most
of our needs. Until then, compare the higher purchase price, the
additional gas prices and the higher maintenance costs of owning a
larger car.
