Its roll-out came with the news of some early successes, highlighted by the first lady and her aides. Some key developments:
—Major suppliers of foods to school cafeterias have pledged to cut sugar, salt and fat and increase whole grains and produce.
—Some 40 executives of major food producers and agribusinesses indicated in an open letter they will join the first lady in promoting healthy eating.
Among the signers:
The food executives noted that already they have developed more than 10,000 products featuring reduced fat, trans fat, sugar, salt and calories.
—Major media companies including
—Professional athletes will join the chorus of voices urging kids to put away the video games and recreate.
"This isn't about politics ... I'm talking about
common-sense steps we can take in our families and communities to help
our kids lead active, healthy lives," Obama said in a speech from the
Earlier Tuesday in the Oval Office, President
About one in three U.S. children now is considered
obese or overweight, meaning the country leads the developed world in
the problem, said
The effort has a Web site, LetsMove.gov.
Source: McClatchy-Tribune Information Services.