Interactive One Diversifies Its Revenue Opportunities With Interactive One Studios and Announces the New Business Unit's Partnership With BlackDoctor.org
The largest online health resource targeting African Americans taps Interactive One Studios to lead product and content development, marketing and premium advertising sales
NEW YORK, April 10, 2012
NEW YORK, April 10, 2012 /PRNewswire/ — Interactive One, the largest digital media company serving Black Americans, announces a product, content and marketing partnership with BlackDoctor.org, the largest and most comprehensive online health resource for African Americans. The partnership is managed by Interactive One Studios, the company's new business unit that leverages Interactive One's deep knowledge of the African American digital landscape and offers product, technology, content, advertising sales and marketing services to digital publishers wishing to increase revenue, provide more robust content, and increase traffic to their properties. The new business unit leverages Interactive One's leading suite of products, its content library and its unparalleled marketing services, and offers these services to other publishers.
BlackDoctor.org will become part of Interactive One's suite of offerings to advertisers, utilizing the company's highly acclaimed programming team, and benefiting from its state-of-the-art technology by moving over to the Interactive One platform.
"We see great value in working with digital publishers to enable them to accelerate their growth and reach their full potential through use of our tools, services and marketing reach," said Tom Newman, President, Interactive One. "We are excited to welcome BlackDoctor.org into the Interactive One family and bringing important health content to more Black Americans."
Founded by healthcare publishing expert Reginald Ware, BlackDoctor.org launched in 2006 as a resource guided by physicians for innovative and new approaches to health information so readers can break through the disparities, gain control and live their lives to its fullest. Seeking access to a larger Black audience and a wider pool of advertisers, BlackDoctor.org enlisted Interactive One Studios to improve its product offering and expand its reach in to the Black community.
"When seeking a partner to help elevate the BlackDoctor.org brand, Interactive One was a natural choice given its unmatched expertise in the African American digital space," said Ware, CEO, BlackDoctor.org. "As a result of this new relationship, we will have access to more resources and expertise than ever before, bringing in new audiences and providing even more of the fresh content our audience craves."
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for Black America through it's suite of social, content and radio sites such as the iconic BlackPlanet (www.BlackPlanet.com), the newly launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), and the new BlackPlanet RADIO (www.BlackPlanetRadio.com), the digital industry's first social radio website created for the African American community. Interactive One is also home to several leading content sites including: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what's hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for today's Black woman; Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit.
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
SOURCE Interactive One