Your company wants to create an informational video explaining its marketing techniques, but you can’t wait weeks for the finished product. Instant Video Presenter, from ej4, a video-making company, comes to the rescue with a professional newsroom-style video in minutes.
Launched a few months ago, Dan Cooper, ej4’s chief operating officer, says the program’s goal is to produce an instant persuasive and informative video. You can learn to use the video presenter in 20 minutes with an instructional video and automated on-screen wizards. “Our customers needed a way to get short, consistent messages out across the enterprise quickly, but nothing on the market satisfied that need,” says Cooper. “Local video houses require a couple of weeks. Internal video departments are swamped already. And basic editing software was so complex that a person had to have a video background to use it. That’s why we created Instant Video Presenter.”
Since the instant presenter isn’t an editing application, it compresses and edits the video in real time. No additional editing is necessary — perfect for the worker with both little time and expertise in video technology. Once recording is finished, the file can be e-mailed, uploaded to an Internet site or burned on a CD.
The Instant Video Presenter creates quick video-making opportunities for different job markets. Used for executive communication, it allows viewers to see the manager’s emotions and facial expressions. A sales department can make a video to follow up with a company or customer, according to Cooper. Create a video for organizational content, such as HR training or marketing communications.
Another advantage is being able to film the presenter and PC application at the same time, according to Cooper. With “chroma-key” and “green-screen” technologies, whereby a vivid image is placed in the background of live footage by removing color (or making it transparent) from the live footage, a worker can be seen interacting with a PowerPoint slide show, software programs, Web sites, photos or charts.
For more information on the product or to find a free trial, visit www.instantvideopresenter.com.
Glossary for High-Definition TV Shoppers
Between April 16 and June 12 of this year, any remaining full-power television stations still broadcasting in analog will have made the transition to all-digital, or DTV. DTV comes in several levels of picture quality, one of the most common being high-definition television, or HDTV. Here are useful terms to know when shopping for a high-definition TV set:
24p, or 1080p24: A set with this feature can show 24 frames per second, exactly the way movies are shot. The feature works only with Blu-ray players connected by HDMI cables.
120 Hz: The display will smooth out motion, making scenes with action or a moving camera look sharper.
720p: The display has low resolution, but is still high-definition. Adequate for screens smaller than 40 inches, or ones meant to be watched from more than 12 feet away.
1080p: The display has high resolution. Good for screens larger than 40 inches, or ones used for gaming, as computer displays, or for Blu-ray playback.
Aspect ratio: The size relationship between the set’s height and width. This is nearly always 16:9.
ATSC: This tuner lets a set receive free TV through an antenna. It’s a standard feature.
Composite: This is a low-quality video connector for older game consoles and VCRs. Cannot carry a high-definition signal.
Component: A high-quality, three-lead connector for game consoles, DVD players and cable boxes. Can carry a high-definition signal, but is not quite as good as HDMI.
Contrast ratio: Essentially, how black the black parts of the picture look, compared to how bright the whites are. There are different ways to measure it. But in general, higher is better.
Energy Star qualified: Look for sets qualified under the most recent rules, Energy Star 3.0. These specify maximum power consumption when the set is in use.
HDMI: An input for a digital connector cable that carries both audio and video. This is the latest and highest-quality way to connect a TV to a set-top box, game console, or DVD player.
Plasma: Most people opt for LCD sets, which are brighter and stand out in stores. But a plasma set can be a good choice if you’re looking for a flat panel that’s 42 inches or bigger. They are capable of excellent image quality. But be aware that the glossy front glass can show distracting reflections.
VGA: An input for a computer video signal. Many newer computers can use the higher-quality HDMI inputs instead, so VGA is not essential even if you plan to connect your PC to your TV.
Virtual surround sound: This means the TV set’s built-in speakers will attempt to produce the enveloping sound of a home theater setup. Falls far short of an actual six-speaker setup bought separately.