Article explains the reasons why African American magazines can provide the reader with valuable and relevant information. Article also gives a brief overview of types of topics magazines cover.
African American magazines targeted to black business owners, professionals, and upwardly mobile individuals feature a variety of topics and editorials. There are other business periodicals in the market, however, the African American perspective is unique and can only be addressed by a resource dedicated to the black experience. African American magazines speak to this common cultural background, using the vocabulary of shared experience. There are ways of talking about things which define the cultural heritage of blacks in America. African American magazines are specialized periodicals that are able to address relevant issues in a meaningful way, making their featured topics and editorials more valuable to the African American business audience.
Black business owners and professionals require reliable sources of information regarding the current state of the economy. Now more than ever, accurate data enables decision making. The information in books is often out-of-date by the time it goes to print, and newspapers lack focus upon the topics which satisfy specific business needs. However, African American magazines are in a position to bridge the gap between these two forms of media. African American magazines offer both timely and relevant content that is focused upon the specific topics which benefit the black business audience.
African American magazines feature the following topics and editorials:
• Blogs (opinion pieces)
• Black history
• Personal finance
• News relating to Business, Black Americans, and International
• Market summaries (Nasdaq, NYSE, S&P 500, and AMEX)
These topics and editorials are essential sources of information for their target audience as both individuals, and business owners and entrepreneurs. For instance, for individuals, the current job market can be termed challenging – put mildly. It is vital that business professionals have access to outstanding information on career advancement and growth strategies. Likewise, lifestyle and personal finances are highly relevant to the black business professional. African American magazines cover a wide range of subjects including auto, health and fitness, travel and entertainment as well as taxes, investment, home owner, and retirement.
For business owners and entrepreneurs, the range of topics and editorials has the potential to be even broader than for private individuals. A business entity can provide any one of a vast array of products and services, from industrial component manufacturing to tax preparation, as well as working with suppliers and customers. Politics, technology, and the performance of the markets all directly affect the environment in which the business must operate. Possessing pertinent and timely information is not only important to the survival of that company; it is a must-have for the business to flourish.
African American magazines are the most relevant source of information for black business owners, professionals, and upwardly mobile individuals. These specialized periodicals are the ideal means for readers to remain aware and self-educated regarding the myriad topics and editorials which affect their daily lives. They speak with the voice of shared cultural experience on the full width and breadth of subjects pertinent to African American business people.