Hyprloco CTO Damon BakerYou might think you have your startup’s story straight. Until you share it with an investor or mentor–and he says you’re not making sense. That’s what happened two years ago to Nic Gray, founder and CEO of Hyprloco, a Denver-based startup providing location-based marketing and analytics software to customers.

In Gray’s mind, the story was simple. His cofounder Damon Baker had developed some amazing location-detection technology. Baker’s technology was so advanced, businesses could use it to track where customers were at almost any given moment. Imagine all the individualized marketing messages these businesses could send out. Imagine all the analytics they’d have access to.

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