Retailers and the holidaysThe surge in online shopping is no longer reserved for the Monday after Thanksgiving.

Every Monday this holiday season is turning into a blockbuster online sales day, surpassing $1 billion in sales each day, according to comScore, the Chicago-based digital market research firm.

On Monday, online spending reached $1.13 billion, up 19 percent from the second Monday in December of last year. Online sales were $1.17 billion the previous Monday, Dec. 5, and a record $1.25 billion on Nov. 28, also known as Cyber Monday.

The three consecutive Mondays ranked as the top three biggest online spending days so far this year, the firm said.

For the holiday season to date — Nov. 1 through December 12 — shoppers have spent $26.8 billion online, marking a 15 percent increase versus the corresponding days last year, comScore said. The most recent week ending Dec. 11 reached a record $6.1 billion in spending.

The fastest-growing online retail category this holiday season is digital content and subscriptions, rising at double the pace of the online sector as a whole, comScore said. Jewelry and watches rank as the second-fastest growing category, followed by consumer electronics.

U.S. online holiday sales are expected to increase 15 percent this year, buoyed by consumers’ desire to compare prices online and to shop anywhere, anytime from their iPads and smart phones. The forecast far outpaces the 2 to 3 percent gains most retail economists predict for overall retail sales this holiday season.

Source: MCT Information Services