Feb. 21, 2012 15:10 UTC

Comcast Announces Agreements with Four New Minority-Owned Independent
Networks

Selected Networks Were Proposed By Earvin “Magic”
Johnson, Sean “Diddy” Combs, Robert Rodriguez, and Constantino “Said”
Schwarz

PHILADELPHIA–(BUSINESS WIRE)–
Comcast Corporation (Nasdaq: CMCSA, CMCSK), one of the world’s leading
media, entertainment and communications companies, today announced it
has selected four new minority-owned independent networks to be broadly
distributed on Comcast Cable systems between April 2012 and January
2014. After a thorough evaluation of more than 100 proposals, Comcast
selected four networks ― two of which are majority African-American
owned and two that are majority American Hispanic owned and operated and
programmed in English.

“We are thrilled to work with such talented individuals to launch these
new networks that will bring exciting and fresh content to consumers,”
said David L. Cohen, Executive Vice President, Comcast Corporation.
“Comcast is committed to delivering programming that reflects the
interests of our customers, and we look forward to integrating these
great networks into our rich programming line-up.”

African-American Category:

  • Aspire: Spearheaded by Entrepreneur and NBA Hall of Famer
    Earvin “Magic” Johnson, in partnership with GMC TV, Aspire is
    dedicated to delivering enlightening, entertaining and positive
    programming to African-Americans families, including movies,
    documentaries, short films, music, comedy, visual and performing arts,
    and faith and inspirational programs. Aspire will celebrate the
    successes, achievements and accomplishments of the African-American
    community and create new opportunities for the next generation of
    African-American visionaries. The network will launch by summer 2012.

    “Aspire
    will be a network that encourages and challenges African-Americans to
    reach for their dreams and will appeal to all generations. Aspire will
    celebrate our heritage, our groundbreaking achievements and the
    fearless talent that has shaped American culture. I’m most excited
    about Aspire creating opportunities for the new voices, new visions
    and the next generation of storytellers,” said Earvin “Magic” Johnson.

  • REVOLT: Proposed by superstar and entrepreneur Sean “Diddy”
    Combs and MTV veteran Andy Schuon, this network is designed to have
    programming inspired by music and pop culture, including music videos,
    live performances, music news, and interviews and will incorporate
    social media interaction for music artists and fans. The network has
    entered into an agreement to launch in 2013.

    “REVOLT is the
    first channel created entirely from the ground up in this new era of
    social media” said Sean “Diddy” Combs. “We’re building this platform
    for artists to reach an extraordinary number of people in a completely
    different way. REVOLT will be live, like all great moments in
    television history. REVOLT will also be immediate, like today’s social
    networks. We know it was a highly competitive process and we want to
    thank Comcast for this opportunity to truly change television with
    REVOLT.”

Hispanic Category:

  • El Rey: Proposed by legendary Hollywood director Robert
    Rodriguez and FactoryMade Ventures executives John Fogelman and
    Cristina Patwa, this network is designed to be an action-packed,
    general entertainment network in English for Latino and general
    audiences that includes a mix of reality, scripted and animated
    series, movies, documentaries, news, music, comedy, and sports
    programming. The El Rey network will include programming that features
    Hispanic producers, celebrities and public figures. The network has
    entered into an agreement to launch by January 2014.

    “This
    partnership with Comcast signals an important moment for the Latino
    community in this country – we are passionate about creating a wildly
    entertaining destination that we can be proud of by appealing to both
    Latino and mass market audiences,” said Robert Rodriguez and CEO of
    FactoryMade Ventures John Fogelman. “We engineered El Rey to address a
    burgeoning opportunity to deliver unique, high-quality and compelling
    content to a hard-to-reach demographic and are excited to bring more
    opportunities to generations of talent, storytellers and dreamers
    through this special partnership.”

  • BabyFirst Americas: Proposed by Spanish language television
    veteran Constantino “Said” Schwarz, this network is designed for
    infants, very young children, and their parents, and emphasizes the
    importance of early development of verbal, math and motor skills. The
    network has entered into an agreement to launch by April 2012.

    “We
    are thrilled to partner with Comcast and commend them for recognizing
    the importance of quality education for young children,” remarked
    Constantino “Said” Schwarz, CEO and Chairman BabyFirst Americas.
    “BabyFirst Americas aims to bring the essential academic building
    blocks for Kindergarten readiness into the home, making it accessible
    for families all across the U.S.”

Comcast made a series of voluntary public interest commitments in
connection with the NBCUniversal transaction, one of which is to launch
10 new independently owned and operated networks over the next eight
years. Of the 10 networks, four will be majority African-American owned,
two will be majority American Latino owned, two will be operated by
American Latino programmers, and two will provide additional independent
programming. Ultimately, each of the 10 networks will be added on select
Comcast systems as part of the digital basic tier of service.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.Comcast.com)
is one of the world’s leading media, entertainment and communications
companies. Comcast is principally involved in the operation of cable
systems through Comcast Cable and in the development, production and
distribution of entertainment, news, sports and other content for global
audiences through NBCUniversal. Comcast Cable is one of the nation’s
largest video, high-speed Internet and phone providers to residential
and business customers. Comcast is the majority owner and manager of
NBCUniversal, which owns and operates entertainment and news cable
networks, the NBC and Telemundo broadcast networks, local television
station groups, television production operations, a major motion picture
company and theme parks.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50175646&lang=en

Contacts

Comcast:
John Demming, 215-286-8011
John_Demming@Comcast.com
or
Katie
Lubenow, 215-286-5691
Katie_Lubenow@Comcast.com
or
Aspire:
Chelsye
Burrows, 770-692-4559
cburrows@gmctv.tv
or
BabyFirst
Americas:

Kristin Feltz, 310-442-9853, Ext. 204
kfeltz@bf-tv.com
or
El
Rey:

Susie Arons, 212-843-8033
sarons@rubenstein.com
or
REVOLT:
Felicia
Mowll, 212-601-8218
Felicia.mowll@porternovelli.com

Source: Comcast Corporation

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