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March 16, 2012 17:17 UTC

Celebrities and Local Communities Join Forces with General Mills to
Advocate Education

Over 1,000 parents, teachers and concerned members of the community
united at the Box Tops for Education Town Hall
®

MINNEAPOLIS–(BUSINESS WIRE)–
Walking into the chapel, you could feel the energy and excitement in the
air as more than 1,000 guests gathered for the Box Tops for
Education Town Hall event at Morehouse College in Atlanta, Georgia last
night. The mission – to engage in a critical conversation around the
importance of a solid primary education for our nation’s children, while
encouraging each other to become more involved in that effort as parents
and as a community. The Town Hall, hosted by famed comedian Steve
Harvey, attracted a diverse panel of education experts and celebrity
moms for the discussion, which was moderated by National Cares Mentoring
founder Susan L. Taylor. These celebrities and key stakeholders,
including LifeLearn President Dr. Jacquelyn Jackson Fleming; Spelman
College President Beverly D. Tatum; actress Tisha Campbell Martin;
Grammy Award winning artist Chilli from girl group TLC; and Grammy Award
winning singer-song writer Monica, all attended the event because they
know the critical importance of education.

Jean Childs Young Middle School Band at Box Tops for Education Town Hall at Morehouse in Atlanta Geo ...

Jean Childs Young Middle School Band at Box Tops for Education Town Hall at Morehouse in Atlanta Georgia Thursday, March 15, 2012 (Photo: Business Wire)

Taylor assured the guests that this Town Hall was something different.
“Believe me, this was a call to action for all of us,” said Taylor.
“What we had was a lively discussion about our children’s development
and about what we must do as parents, teachers and responsible members
of the community to ensure that our young ones are self-sustaining
contributors to their families and community in ways that matter most.
All of this starts with pre-school and a strong primary education.”

Panelists spent time talking about their own experience with education,
taking care of their children and wanting the best for their
communities. Discussion was then opened up to the audience to ask their
questions to the panelists about education.

“It was inspiring to see so that so many people shared the passion that
General Mills has around education,” said the president of General
Mills’ Baking division Anton Vincent. “Every person who attended the
town hall was there because they wanted to make a difference. We, at
General Mills, are eager to give communities the tools to do just that
through the Box Tops for Education program. Supporting our youth is a
collective effort, and General Mills is proud to be a part of that.”

Box Tops for Education is a program that started in response to the
growing number of schools experiencing financial difficulty. It offers
an easy way to earn cash for schools in your community by purchasing
participating products, clipping the coupons and turning them in for
cash. The cash can in turn be used for whatever the school needs.

To learn more about Box Tops for Education visit www.btfe.com.

About Box Tops for Education

The Box Tops for Education program offers parents easy, everyday ways to
earn cash for their school. The program began in 1996, as more and more
schools struggled to make ends meet. Each year enrolled schools receive
a program kit to help them build their own comprehensive fundraising
campaign. Most schools designate a program coordinator to develop ways
to encourage parents, school staff and community members to clip Box
Tops from participating products and bring them to school.

After the collected Box Tops are sent in to General Mills, the school
receives a check, equivalent to 10 cents for every Box Top redeemed to
spend on anything they choose. Schools have used the cash from Box Tops
for Education to purchase items such as computers and computer software,
library books, art supplies and playground equipment. Support our kids’
schools today at www.btfe.com.

Fan Box Tops for Education on Facebook at www.facebook.com/BoxTopsforEducation
Follow
Box Tops for Education on Twitter at
www.twitter.com/BTFE
Learn
more at
YouTube

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50207233&lang=en

Contacts

Flowers Communications Group
Ajana Adams
Phone: (312) 228-8823
Email:
aadams@flowerscomm.com
or
General
Mills
Iman Johnson
Phone: (763) 764-6494
Email: iman.johnson@genmills.com

Source: General Mills

Smart Multimedia Gallery

Jean Childs Young Middle School Band at Box Tops for Education Town Hall at Morehouse in Atlanta Georgia Thursday, March 15, 2012 (Photo: Business Wire)

Pictured left to right: Box Tops for Education Brand Manager Tommy Hillman, LifeLearn Associates President Dr. Jacquelyn Jackson Fleming, Spelman College President Dr. Beverly D. Tatum, famed comedian Steve Harvey, editor emeritus of Essence magazine Susan L. Taylor, TLC’s Chilli, actress Tisha Campbell Martin, singer/song writer Monica, and General Mills Baking division President Anton Vincent at the Box Tops for Education Town Hall at Morehouse in Atlanta Georgia Thursday, March 15, 2012 (Photo: Business Wire)

Six time Grammy Award winning artist Chilli from girl group TLC and Grammy Award winning singer/song writer Monica at Box Tops for Education Town Hall at Morehouse in Atlanta Georgia Thursday, March 15, 2012 (Photo: Business Wire)

Host famed comedian Steve Harvey and moderator editor emeritus of Essence Magazine Susan L. Taylor lead discussion at the Box Tops for Education Town Hall at Morehouse in Atlanta Georgia Thursday, March 15, 2012 (Photo: Business Wire)

Actress Tisha Campbell Martin, TLC’s Chilli, singer/song writer Monica at the Box Tops for Education Town Hall at Morehouse in Atlanta Georgia Thursday, March 15, 2012 (Photo: Business Wire)

View this news release and multimedia online at:
http://www.businesswire.com/news/home/20120316005816/en