Dawn Fitch had no
business or marketing experience before launching Pooka Pure &
Simple with three friends in 2001. A graphic artist by trade,
she started freelancing after realizing that she could do better
financially working for herself than for a firm. She was not prepared
for the demands of entrepreneurship, she says. “It kinda
fell into our laps. I work now more than before,” she says.
She’s had to learn how to turn her mind off, eat well and
exercise. “My body is my business,” she says. . .
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