Senior Vice President, Global Communications
The Nielsen Co.
New York, N.Y.
Nielsen lured Mississippi native Andrew McCaskill from his senior vice president position at public relations strategists Weber Shandwick and roster of Fortune 50 clients and made him senior vice president of global communications for its Global Media Relations Center of Excellence. He guides Nielsen’s media relations teams in 106 countries in proactive public relations and reputation management; leads external media strategies for the firm’s global surveys, multicultural communications, corporate social responsibility, and technology incubators in New York and Israel; and acts as communications liaison to Nielson’s investor relations team.
McCaskill honed his public relations skills at The Coca-Cola Co., Turner Broadcasting and the William Mills Agency. His skill in high-technology marketing and communications propelled him from junior account representative at William Mills to senior vice president and officer of the company in less than 10 years. During that time, he hired and groomed more than 15 African-American men in the profession. At Weber Shandwick, he led the global media relations team for Getty Images in its revolutionary collaboration with LeanIn.Org that changed the way women and girls were depicted in stock photography.
McCaskill earned a bachelor’s degree in English from Morehouse College, an MBA in organizational management from Emory University, and a certificate in crisis communications from the Institute for Crisis Management in Louisville, Kentucky. Devoted to community service, he volunteered with United Way Greater Atlanta for more than 10 years. He recalls the day he learned of apartheid and Nelson Mandela from his older brother, saying, “It’s why I speak to minority groups about their consumer power to this day.”
The immediate past president of the Black Public Relations Society of Atlanta, McCaskill serves on the Public Relations Society of America’s MBA Initiative Committee and on the board of advisers for The Korey Stringer Institute at the University of Connecticut.