Ameredia Joins AAF's Diversity Vision

San Francisco-based multicultural communications agency partners with the American Advertising Federation to support further expansion of the AAF's industry-leading multicultural initiatives and diversity vision.

PR Newswire

SAN FRANCISCO, March 19, 2012 /PRNewswire-iReach/ — The American Advertising Federation (AAF) today announced a new partnership with San Francisco-based multicultural marketing agency Ameredia, Inc.  As a corporate member, Ameredia and its agency leadership will work with the AAF to support further expansion of the AAF's industry-leading multicultural initiatives and diversity vision.

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"Ameredia connects strongly with the multicultural focus and diversity vision fostered by the AAF over the years, and we aim to further that vision jointly," said Ameredia Principal and Cofounder Pawan J. Mehra. 

Mehra has been appointed to the AAF's Mosaic Council Executive Committee, which is responsible for overseeing the Federation's wide array of multicultural programs and initiatives. Mehra joins Michele Thornton of CNN, the Council's Chair, and Tiffany R. Warren of Omnicom Group, the Council's Vice Chair, and a roster of other industry leaders to further the organization's diversity goals. 

"Ameredia is one of the fastest growing multicultural agencies in the nation, reaching the diverse American consumer marketplace, and we are proud they are joining forces with the Federation," said AAF President and CEO James Edmund Datri.

In 2011, Ameredia saw its most successful array of industry-wide recognitions to date, including being recognized as Supplier of the Year by the Pennsylvania-New Jersey-Delaware Minority Supplier Development Council, and being named a Top Business in America by DiversityBusiness.com.  The agency's multicultural and diversity-focused creative work, initiatives, growth and innovation have also been lauded by other hallmark organizations such as the ADCOLOR Industry Coalition, the Association of National Advertisers, the National Association for Multi-ethnicity in Communications, and the US Pan Asian American Chamber of Commerce.

Truly diverse from the inside out, the agency has global representation from a wide range of cultural backgrounds, which enables it to manage the creation of campaigns in over 20 languages. Red, Ameredia's multicultural marketing newsletter, spotlights a different ethnic community every month with key takeaways for marketing to each segment, and also aggregates the latest industry news, research and insights.  Ameredian, the agency's marketing blog, provides a voice for the agency's multicultural vision.

All this will enable Ameredia to bring important resources to the table as the AAF continues to expand its industry-leading diversity initiatives.

Media Contact: Carolina Madrid, Ameredia, +1-415-788-5100 x116, pr@ameredia.com

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SOURCE Ameredia