Angela E. Guy

Senior Vice President,
General Manager
Softsheen-Carson
New York City

Angela E. Guy has lived in more than five states and two countries. To some, this might seem excessive moving around. To Guy, it is key to her success as a salesperson. “Moving has helped me to establish a sense of confidence within myself and challenged me to be more independent in my thinking,” she explains.

Guy is the senior vice president and general manager of SoftSheen-Carson, a division of L’Oréal USA. She oversees all aspects of the SoftSheen-Carson brand in the United States, Canada and the Caribbean. She joined SoftSheen-Carson in 2004 as vice president of sales and was promoted to senior vice president in 2007. Over the years, she has expanded distribution, developed strong relationships with retailers, and helped to consolidate the company’s position as the leading brand in the highly competitive ethnic beauty market. Prior to SoftSheen-Carson, she spent 19 years at Johnson & Johnson Inc., in several sales leadership positions.

Guy began her sales career at Levi Strauss & Co., with a little nudging from her sister. It’s a career she loves. “You interact directly with consumers and have the ability to bring something to them that can make their lives better,” she explains. A career in sales also gave her a chance to put her undergraduate degree to good use. Guy earned her bachelor’s degree from Pennsylvania State University in psychology with a specialization in industrial-organizational psychology, which, she says, has helped her to better understand what motivates her consumers, as well as her teams.

Guy contends that individuals should “lift as we climb.” In her own climb to success, she has supported Harvest of Hope Family Services Network Inc., which helps to provide a long-term solution for the timely placement of displaced children. Guy received training in foster parenting and looks forward to becoming an adoptive mother.